AUTOCONTROL recently held the first meeting of its new Working Group on Advertising Regulation in Influencer Marketing, with participation from leading advertisers, agencies, platforms, associations and expert organizations. The group aims to become a reference forum for sharing experiences, following regulatory developments, and promoting effective self-regulatory solutions in influencer marketing.
During the session, AUTOCONTROL presented the new Code of Conduct on Influencer Advertising, developed together with aea and IAB Spain, which will enter into force on 1 October. The Code aims to enhance clarity, responsibility and transparency in commercial communications made by influencers.
Participants also reviewed the progress of AUTOCONTROL’s Influencer Certification Programme, developed under the AdEthics European initiative, with over 500 registrations in Spain to date.
The group includes representatives from companies and entities such as L’Oréal, Procter & Gamble, Mahou San Miguel, Idilia Foods, Dentsu / The Story Lab, Ogilvy, Havas, Meta, Google, Kenvue, Publicis Groupe / Zenith, Keepers / APIDE, YouPlanet, Comm Media Group (Brands & Luxury), Primetag, Skeepers, Kolsquare, IAB_spain, aea (Spanish Association of Advertisers), La Fede (Spanish Association of Communication Companies), and Union of Spanish Creators (Unión de Creadores Españoles) among others.