This year we are proud to announce that AUTOCONTROL is celebrating 30 years, a significant milestone in our mission to promote responsible advertising.
We’re extremely proud of the goals we’ve achieved, but we’re even prouder of the trust and support we’ve received from our members (advertisers, agencies, media and industry associations) and from other SROs and EASA and ICAS, as well. Their commitment to responsible advertising has been instrumental in our collective success, and we are deeply grateful.
To mark this special anniversary, we have planned several initiatives and events, including the launch of a new website and two powerful campaigns. One consumer awareness campaign which will be aimed at the public, with a focus on consumers and government bodies, while the other will be targeted specifically at the advertising industry. The campaign will be developed and broadcast with the unselfish help of our members. TBWA and BBDO are responsible for the design of the campaigns, while Dentsu is responsible for the media planning. We would also like to thank our media partners, whose voluntary support will help spread our message.
As we celebrate this anniversary, we look forward to achieving new goals and continuing our collective commitment to responsible advertising. By working together, we can make a positive impact for both consumers and the industry.