Behavioural Advertising Complaints (EDAA)

The European Interactive Digital Advertising Alliance (EDAA) is an organisation managed by the main European advertising and digital industry associations. Its main role is the management of a European Interactive Behavioural Advertising (OBA) Identifier on websites.

Companies participating in the initiative display the icon in all their internet ads and it directs users to the “Your Online Choices” website where they can find more information about behavioural advertising in their own language. This site also provides an opt-out tool that allows the user to accept or decline the terms and conditions.

The national advertising self-regulatory bodies (AUTOCONTROL in Spain) are responsible for handling complaints about non-compliance with the standards set out in the IAB Behavioural Advertising Framework or the EASA Best Practice Recommendations on Behavioural Advertising to ensure their effective implementation.