Monitoring

Monitoring is the examination of a sector’s advertisements, websites or applications distributed over a given period, in order to verify a series of indicators relating to the effective compliance with the legal or deontological rules applicable to that advertisement, in particular for the banking sector and influencers.

It is a useful tool for verifying the degree of compliance with the deontological commitments undertaken by the industry.

In recent years, AUTOCONTROL has carried out several European and national monitoring exercises relating to the dissemination of digital advertising in sectors such as toys, online games, alcohol or food aimed at children.