AUTOCONTROL is the independent advertising self-regulatory organisation (SRO) in Spain, established in 1995 as a non-for-profit association. It is comprised of advertisers, advertising agencies, media and professional associations and its goal is to work for responsible advertising: truthful, legal, honest and loyal.

At the moment, it has around 600 direct members and 4,000 indirect ones, which are related with approximately 70% of the advertising investment in Spain.

From its beginnings, AUTOCONTROL manages the Spanish system of self-regulation of commercial communication on the basis of three main instruments:

Our activities include:

  • The handling of complaints with regard to commercial communications, submitted by consumers, consumer associations, businesses and public offices.
  • The advice to companies, through tools such as Copy Advice® (advice on the deontological and legal compliance of non-broadcast advertising campaigns before their broadcast); Cookie Advice® (technical and legal advice on the use of cookies); Data Advice® (technical and legal advice on data protection) and Web Advic (advice on compliance with advertising regulations on websites).
  • Training, providing courses and seminars addressed not only to law or advertising professionals who wish to deepen their knowledge in the field of advertising regulations or be updated in the same, but also to recent graduates who want to orient their professional career in this field.

Moreover, AUTOCONTROL actively collaborates, within the framework of the agreements it has signed, with several national, autonomous and municipal administrations that are competent in the control of advertising activity.


Prior consultation: since its launch, AUTOCONTROL has received more than 386,400 requests, from which 309,300 were Copy Advice® requests.

A posteriori controlsince its creation, the AUTOCONTROL Advertising Jury has resolved more than 4,890 cases, in an average time of 14 days in the first instance.


Esta campaña ha sido financiada por el Programa de Consumidores 2014-2020 de la Unión Europea.

El contenido de esta campaña de promoción representa únicamente las opiniones del autor y es de su exclusiva responsabilidad. La Comisión Europea y la Agencia Ejecutiva de Consumidores, Salud, Agricultura y Alimentación (CHAFEA) no aceptan ninguna responsabilidad por el uso que pueda hacerse de la información que contiene.