3.-Pre-launching advice : Copy advice

Since 2001 Autocontrol provides the advertising practitioners with an additional helpful tool with positive preventive effects: copy advice.

The copy advice is the technical opinion and/or advice on the legal and ethical correctness of a specific advertisement before its being launched to the public.

It is voluntary, confidential and non-binding. It might be requested by advertisers, their agencies or the media where the advertisement has been sent for publication or broadcast.

Copy advice is delivered by Autocontrol's Copy Advice Team, in writing, within about 3 days upon request (within 24 h. when requested by TV broadcasters).

Copy advice is free of cost for Autocontrol members, and it has a fee for non-members.

Although copy advice is not binding either for the requester or for the Jurado in case of a complaint being submitted afterwards, the advertiser might “appeal” a copy advice report before the Jurado in case of disagreement with the opinion or advice provided in it. Should the advertiser use this “appeal” tool, the Jurado's decision would be binding for the advertiser.